Scanning the general environment would identify information on _______________.
A. substitute goods
B. the aging population and ethnic shifts
C. customer and firm bargaining power
D. competitive rivalry
Answer: B
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MGMT 449 Chapter 2
- In the general environment, many relationships exist among the various elements. General environmental trends can have positive and negative impacts on various industries. For example, the aging population might have a ______ impact on the health care industry and a ______ impact on the baby product industry. These are called _____________ impacts.
- Interest-rate increases have a __________ impact on the residential home construction industry and a __________ effect on industries that produce consumer necessities such as prescription drugs or basic grocery items.
- Which of the following would be considered part of a firm's general environment?
- All of the following are important elements of the political/legal segment of the general environment EXCEPT:
- Emerging sociocultural changes in the environment include ____________.
- Larger numbers of women entering the work force since the early 1970s is an example of ______.
- The aging of the population, changes in ethnic composition, and effects of the baby boom are ____.
- SWOT analysis is a framework for analyzing the internal and external environment of a company. It consists of strengths, weaknesses, opportunities, and threats. According to a SWOT analysis, which of the following is not an aspect that the strategy of the firm must follow?
- PPG Industries, the Pittsburgh-based manufacturer of paints, coatings, optical products, specialty materials, chemicals, glass, and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers. It used a technique to help it identify possible future strategies. What was it?
- A danger of forecasting discussed in the text is that _____________.
- Environmental forecasting does not involve plausible projections about the ________ of environmental change.
- Gathering competitive intelligence ___________.
- Which of the following is not an example of corporate competitive analysis?
- Taking advantage of the increasing penetration of personal computers in American homes, the Mayo Clinic transformed itself as a provider of health-related knowledge and expertise. It took advantage of the ______ trends of the _______ in the prices of PCs and the ____________ presence of PCs in virtually every home in the U.S.
- Taking advantage of the increasing penetration of personal computers in American homes, the Mayo Clinic transformed itself as a provider of health-related knowledge and expertise. It took advantage of the ______ trends of the _______ in the prices of PCs and the ____________ presence of PCs in virtually every home in the U.S.
- ________ tracks the evolution of environmental trends, sequences of events, or streams of activities.
- Two of the key inputs to developing forecasts discussed in the text are: