Which of the following is not an example of corporate competitive analysis?
A. Banks tracking home loans
B. Airlines changing hundreds of fares daily in response to competitor tactics
C. Car manufacturers offering sales incentives based on rival offers
D. Consumers comparing product offers online
Answer: D
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MGMT 449 Chapter 2
- In the general environment, many relationships exist among the various elements. General environmental trends can have positive and negative impacts on various industries. For example, the aging population might have a ______ impact on the health care industry and a ______ impact on the baby product industry. These are called _____________ impacts.
- Interest-rate increases have a __________ impact on the residential home construction industry and a __________ effect on industries that produce consumer necessities such as prescription drugs or basic grocery items.
- Which of the following would be considered part of a firm's general environment?
- All of the following are important elements of the political/legal segment of the general environment EXCEPT:
- Emerging sociocultural changes in the environment include ____________.
- Larger numbers of women entering the work force since the early 1970s is an example of ______.
- The aging of the population, changes in ethnic composition, and effects of the baby boom are ____.
- SWOT analysis is a framework for analyzing the internal and external environment of a company. It consists of strengths, weaknesses, opportunities, and threats. According to a SWOT analysis, which of the following is not an aspect that the strategy of the firm must follow?
- PPG Industries, the Pittsburgh-based manufacturer of paints, coatings, optical products, specialty materials, chemicals, glass, and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers. It used a technique to help it identify possible future strategies. What was it?
- A danger of forecasting discussed in the text is that _____________.
- Environmental forecasting does not involve plausible projections about the ________ of environmental change.
- Gathering competitive intelligence ___________.
- Scanning the general environment would identify information on _______________.
- Taking advantage of the increasing penetration of personal computers in American homes, the Mayo Clinic transformed itself as a provider of health-related knowledge and expertise. It took advantage of the ______ trends of the _______ in the prices of PCs and the ____________ presence of PCs in virtually every home in the U.S.
- Taking advantage of the increasing penetration of personal computers in American homes, the Mayo Clinic transformed itself as a provider of health-related knowledge and expertise. It took advantage of the ______ trends of the _______ in the prices of PCs and the ____________ presence of PCs in virtually every home in the U.S.
- ________ tracks the evolution of environmental trends, sequences of events, or streams of activities.
- Two of the key inputs to developing forecasts discussed in the text are: